Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.

Back in 2017, Verizon acquired Yahoo which in turn also meant that they acquired some of the other companies under Yahoo’s umbrella, such as microblogging platform Tumblr. However, we had heard back in May this year that Verizon could be looking to sell off Tumblr, and sure enough they have.Verizon has since unloaded Tumblr where it will now be owned by Automattic, who for those unfamiliar is the owner behind WordPress. In a post on Tumblr, “Automattic shares our vision to build passionate communities around shared interests and to democratize publishing so that anyone with a story can tell it, especially when they come from under-heard voices and marginalized communities.”For those who are wondering what kind of changes will be taking place now that Tumblr has a new owner, perhaps we shouldn’t get our hopes up just yet. As some of you might recall, following Verizon’s acquisition, it was announced that Tumblr would be banning adult content on its platform.It was not a popular m

Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.

How did Tumblr — once a booming online startup — get swallowed up by the owner of WordPress, another blogging giant and Tumblr’s former rival?

Tue 13 Aug 19 from The Washington Post

What will Tumblr become under the ownership of tech’s only Goldilocks founder?

This week, Automattic revealed it has signed all the paperwork to acquire Tumblr from Verizon, including its full staff of 200. Tumblr has undergone quite a journey since its headline-grabbing ...

Thu 15 Aug 19 from TechCrunch

Exclusive: Automattic CEO Matt Mullenweg on what’s next for Tumblr

It’s been a long and winding road for Tumblr, the blogging site that launched a thousand writing careers. It sold to Yahoo for $1.1 billion dollars in 2013, then withered as Yahoo ...

Wed 14 Aug 19 from The Verge

Axios’ Dan Primack on ‘the most polarizing startup that exists’

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

Tue 13 Aug 19 from TechCrunch

Verizon Sells Tumblr to WordPress Owner for Paltry $3 Million

Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its ...

Tue 13 Aug 19 from Extremetech

Daily Crunch: Verizon is selling Tumblr

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe ...

Tue 13 Aug 19 from TechCrunch

The Morning After: Tumblr has a new owner

Hey, good morning! Welcome to Tuesday! Sony's newest product is a giant touchscreen for your car, Microsoft wants more people to subscribe to its Office products and Engadget's ...

Tue 13 Aug 19 from Engadget

Verizon sells off early social media darling Tumblr

Verizon acquired Tumblr through its purchase of Yahoo, which bought the social media platform for $1.1 billion in 2013.       

Tue 13 Aug 19 from USA today

Tumblr Has Been Sold Off Yet Again, Adult Content Ban To Remain In Place

Back in 2017, Verizon acquired Yahoo which in turn also meant that they acquired some of the other companies under Yahoo’s umbrella, such as microblogging platform Tumblr. However, we ...

Mon 12 Aug 19 from Ubergizmo

WordPress' parent company Automattic will buy Tumblr from Verizon for an undisclosed amount

Back in May, news broke that Verizon was looking to sell unprofitable web property Tumblr, after making an unpopular business call that caused 100 million users to leave the platform in the ...

Mon 12 Aug 19 from Techspot

Total number of sources: 23

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